Vikram Bhatt, who is at the helm of ASA Productions, is of the belief that there are huge opportunities in the music business today which are being ignored by most of the existing record labels.

ASA Music will not only promote the soundtracks of its In-house movies but also will look at acquiring soundtracks from other producers. The label has already recorded and readied for release a host of Hindustani Classical Albums with big names such as Pt. Bhimsen Joshi, Pt. Hariprasad Chaurasia, Pt. Tarun Bhattacharya, Pt. Vishwamohan Bhatt and Dr. Balamurali Krishna. Some of these albums are based on interesting concepts such as Music Therapy, Music for Mental Peace and Rare Ragas by the Maestros. However, the company does believe in discovering and promoting fresh young classical talent as well and is looking at promoting the next generation of Classical Performers.Young pop talent like Hamza, Shibani Kashyap and Twinkle have been identified by ASA Music. They will be selectively launched and aggressively promoted in the near future. Artists signed with the company will also be given the opportunity to sing for ASA's movies and will be strategically marketed and pushed in the show and films circuits. We also intend to conduct a nationwide Talent Hunt to find new talent from every nook and corner of the country.

UNIVERSAL MUSIC has been selected as ASA's Exclusive Distribution Partner, to ensure CDs, DVDs, VCDs etc. reach Music Stores all across the World.