The raison d'etre of ASA Productions & Enterprises Pvt. Ltd. is to give a great idea the execution it deserves. With Vikram Bhatt, who has directed hit films such as Ghulam, Raaz and 1920 at the fore on the creative and business front, our journey in the entertainment industry began long before it was established in 2006. The films produced under the banner of ASA Productions & Enterprises Pvt. Ltd. have been conceptualized by Vikram Bhatt himself except for Rutba, which will hit the floor in mid-July, written and directed by Khalid Mohamed.

We are committed to establish ASA Productions & Enterprises Pvt. Ltd. in the entertainment space and to making it a major player in the immediate future.

At ASA, we want to strive to make the new ideas come alive. We want to create brands that exemplify great music, define visual presentation and technical brilliance. Our ventures and projects are grounded in this vision, not limited by production of only feature films. Thus, we are simultaneously embarking on aggressively setting up additional business verticals in Entertainment, commencing with Music, Home Video, and Television.

ASA Music was launched in April 2009. Mr. Suresh Thomas, one of the most successful and renowned promoters of music and talent in India has been taken on board to spearhead initiatives related to music, television, and home video. Mr. Thomas is the former managing director of BMG Crescendo, prior to the global Sony Music merger with BMG.

With the famous show, 'Specials at 10', Vikram Bhatt has been enthusiastic for TV production as well.

To add diversity to the palette of creative expression, we have joined hands with Khalid Mohamed to launch a web portal, www.aslibaat.com.